Bezza still tops Perodua A-market segment
Perusahaan Otomobil Kedua Sdn Bhd (Perodua) has shown positive numbers in sales for the first quarter of this year, due to the introduction of the new Axia facelift and also the aggressive promotions for other Perodua models.
Perodua sold 19,500 vehicles in March 2017 against 17,300 units in the same month last year, an increasing of 13% on a month-to-month basis.
The automobile manufacturer has registered nearly 50,300 vehicles in the first quarter of 2017, an increase of 6.5% from 47,200 units same period last year.
With this, the company has captured an estimated 35.9% market share of the total industry volume at 140,000 vehicles sold so far this year.
Further, Perodua maintains 35.9% market share in 1Q with Bezza top in “A” segment.
In addition, Perodua also saw 518,201 intakes for the first quarter of the year, which is an increase of 1% from 515,343 intakes last year.
Parts (including accessories) revenue rose 5% to in the first quarter of 2017 from RM65 million in the same quarter last year.
On export, for the first quarter of 2017, Perodua exported 941 vehicles to six (6) countries, which is a decrease of 41% from 1,600 vehicles in the same quarter last year.