Huawei declares ambition to be No.1 after dethroning Apple

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BEIJING (Aug 3): Huawei Technologies Co, which just edged past Inc to become the world’s second-largest smartphone maker, wants to be top of the heap before the end of 2019.

The giant shipped more than 95 million phones in the first six months, up about 30% from a year earlier. Consumer division chief Richard Yu on Friday said he wants Huawei to be No. 1 in by the fourth quarter of next year, with a of more than 20% — despite acknowledging its virtual absence in a pivotal US market.

Huawei this year overcame a global slump by grabbing sales from Apple and current leader Electronics Co. The fast-growing consumer division has helped Huawei, the leader in global telecommunications equipment, get past lackluster demand from carriers globally. Despite barely making a dent in the US, it’s managed to build a strong presence in US$600-plus phones in markets from Europe to Africa, which in turn allowed it to break Apple’s and ’s years-long stranglehold on the global market.



Yu’s comments came just hours after Apple hit US$1 trillion in market value. By taking aim at Samsung, it’s also targeting an Asian powerhouse that dominates not just the phone market, but also semiconductors and displays.

Huawei’s expressed its intention of hitting 200 million smartphone units this year, a bar that only Samsung and Apple have achieved. To do that, it must grow its share of an intensely competitive yet slowing market. Huawei will need to lure even more buyers away from competitors in already saturated markets like and Europe, which Xiaomi Corp and Oppo are also targeting.

Longer term, Huawei also needs to address its absence from the US, a failing writ large after attempts to sell smartphones through AT&T Inc, Verizon Communications Inc and Best Buy Co collapsed amid US security concerns. Qualcomm Inc-backed Xiaomi, in contrast, may face fewer political headwinds. The strain of trying to break in is starting to show: in June, Huawei’s chairman railed against “close-minded” American politicians he accused of being trapped in an agrarian age.

Source: The Edge





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