BMW M’sia introduces first-ever BMW i8 Roadster at CEPSI 2018

BMW says the BMW i8 Roadster, unveiled recently at CEPSI 2018, epitomises the progressive hybrid sports car.

KUCHING: BMW unveiled the first-ever BMW i8 Roadster recently, the Icon of a New Era that epitomises the progressive hybrid sports car, at the Conference of the Electric Power Supply Industry (CEPSI) 2018, at which BMW is the official E-Mobility partner.

“BMW Group Malaysia sees itself as a key industry player capable of driving and shaping the national dialogue on the Mobility of the Future. Our leadership in Electro Mobility is amply reflected in the innovative range of electrified vehicles that have been launched under the BMW Group.

“Our commitment to drive e-mobility forward is strengthened through our initiatives to drive innovation, local assembly capabilities, awareness on new and clean technology for the automotive industry as well as changing the infrastructure for premium vehicles in the country,” said Harald Hoelzl, managing director and chief executive officer of BMW Group Malaysia.

Since the introduction of the BMW i sub-brand in 2013, the BMW Group has celebrated immense success with its E-Mobility portfolio worldwide. Last year alone, the BMW Group promised and delivered 100,000 electrified vehicles.

With over 82,000 electrified units already delivered in the first eight months of this year – a 43.3 per cent increase compared to the same period last year – the premium automaker is on track to achieve the mark of delivering 140,000 electrified vehicles in 2018.

This ambition is pursued by BMW Group Malaysia locally with exceptional performance in its electrified vehicles. Year-to-date, BMW Group Malaysia has already successfully delivered over 9,500 BMW, MINI and BMW Motorrad vehicles, recording an increase of more than 20 per cent compared to the same period last year.

Of the total vehicle deliveries, 56 per cent comprises of electrified BMW and MINI vehicles, indicating the evolving sentiment among Malaysians for embracing Visionary Mobility in their automotive needs.

During CEPSI 2018, BMW Group Malaysia will further drive discussion on the Future of Mobility in Malaysia with Dr Alexander Kotouc. As the head of Product Management for BMW i, the sub brand of the BMW Group responsible for Visionary Vehicles, Dr Kotouc will share on the premium automaker’s plans and vision as a leader in automotive sustainability and progressive mobility.

Further solidifying its position as the leading provider of premium electrified mobility, BMW Malaysia also introduced the First-Ever BMW i8 Roadster, which was officiated by the Minister of Energy, Science, Technology, Environment and Climate Change, Yeo Bee Yin, as a special guest at the landmark conference.

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Source: Borneo Post Online

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