#ThroughTheLens progresses as an inspirational campaign featuring renowned Malaysian artistes

(From left) Zahirah Macwilson, Elfira Loy, Benyamin Ismail, Satoru Arai, Aisha Nazar, Barry Klipp, Izara Aishah, Che Puan Juliana Evans flanked by Cabin Crew.

KUCHING: Following a 10-week global search, the joint ambassador for AirAsia and Sony, revealed that 29 year old Aisha Nazar from will be the ambassador for the companies’ travel and visual technology brands.

In a press statement, it noted that her visual stories stood out amongst over 700 submissions from around the world and won the hearts of the professional judges, clinching her the one-year joint ambassadorship prize with  the two leading travel and technology brands.

AirAsia X group head of Commercial Barry Klipp said, “It is almost 11 years now since we started flying long haul, low cost, enabling consumers to travel further, for less.



“It is heartwarming to see so many visually compelling travel stories from our guests shared through this inaugural joint ambassador search with Sony.

“These inspiring stories are a great example of what drives us at AirAsia to continue to expand our long-haul network and make more destinations accessible to all as we continue to live up to our promise of now everyone can fly extra long. I take the opportunity to thank Sony for their support and enthusiasm in this partnership and I congratulate all of our winners including our appointed joint ambassador, who now has the opportunity of a lifetime ahead of her.”

Sony managing director Satoru Arai said, “We can see that the passion for photography and travel has advanced tremendously, as it is now possible for everyone to produce high quality photos with amazing aesthetics to tell inspiring travel stories with the latest visual technology, much like all the submissions we have received from this joint ambassador search.

“Our hope is to keep this passion for photography alive so that more people can share the beauty of this world through their camera lens when they travel.”

The newly appointed joint ambassador for AirAsia and Sony, Aisha Nazar, will soon travel to Tokyo on AirAsia’s award winning Premium Flatbed for an exclusive tour at Sony’s technology lab to experience their future technologies and inventions which are yet to be publicly released.

She would also undergo a full year apprenticeship with Sony and take home the latest full frame mirrorless camera Sony Alpha A7 III K as well as Sony h.ear on 2 wireless headphone, both valued at over RM10,000.

As an extension to #ThroughTheLens campaign, this joint ambassador search with Sony has received more than 700 photo submissions from all over the world featuring AirAsia destinations which can be viewed at throughthelens.airasia.com. Nine other shortlisted finalists will also receive special prizes which include AirAsia X flights and a Sony RX100V camera valued at RM4,299 each.

Renowned Malaysian artistes Elfira Loy, Alvin Chong, Izara Aishah, Zahirah MacWilson and Che Puan Juliana Evans were also announced as the faces of AirAsia’s #ThroughTheLens campaign inspiring travel videos which will see them flying to popular AirAsia destinations such as Xi’an, Tokyo, Amritsar, Taipei and Seoul. Fans can look out for these videos on airasia.com/throughthelens from today onwards.



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Source: Borneo Post Online





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