Commerce.asia sets new record for raising Malaysia’s largest equity crowdfunding round

(From left) Cradle vice president of marketing and strategic partnerships Eliza Elias, Jan, Ganesh, Kumoten managing director Isaac Leong and Kumoten director Leong Yew Meng pose together after the exchange of documents.

KUCHING: Commerce DotAsia Ventures Sdn Bhd (Commerce.asia), an omnichannel ecosystem builder that invest into commerce enablers has set a for raising the Largest Equity Crowdfunding Round in recognized by the Malaysian Book of Records.

A total of 92 Malaysian and international investors participated in the online fund raising exercise to invest into Commerce.asia through PitchIN, a licensed equity crowdfunding platform.

Commerce.asia was founded by Ganesh Kumar Bangah in 2017 after he conceptualised the Total Ecosystem Support Strategy that has become the core of Commerce.asia business.



He currently leads the strategic direction, execution and monitoring of Commerce.asia’s .

At a recent Commerce.asia’s Investor Relations event to update the business and financial community, Ganesh was presented with the Malaysian Book of Records for this new achievement from Christopher Wong, chief operations officer of Malaysian Book of Records (MBR).

“We have seen amazing growth in Kumoten since the company first started operations in June 2014. Today, it is acknowledged as Malaysia’s largest home-grown dropshipping platform with more than 100,000 products in the catalogue.” said Ganesh who is now executive chairman of Commerce.asia.

“As an integral part of the Commerce.asia ecosystem, Kumoten enjoys synergies with Commerce.asia’s other investments within the omnichannel commerce space, where each investee company can leverage on each other’s expertise and cross-marketing to grow their respective businesses,” he added.

At the same event, Commerce.asia announced that its first investee, Kumoten has recently closed an equity round led by Cradle Fund Sdn Bhd. The equity round was raised at ten times Commerce.asia’s initial entry valuation.

Commerce.asia also joined in this second round of funding to maintain its strategic interest in Kumoten. Kumoten grew 180 per cent in 2018 and was accelerated by Commerce.asia’s GrowthX Market Acceleration Programme which Commerce.asia licensed from the Silicon Valley.

Kumoten is an existing Malaysian eCommerce enabler based in Puchong. Kumoten’s proprietary automated dropshipping platform enables users to start selling on major online shopping marketplaces like Lazada and Shopee without buying or keeping stocks.

The integration with Lazada, Shopee, Lelong.my and 11street coupled with more than 100,000 SKUs in Kumoten’s catalogue allows users to easily select and sync products to their online stores in these marketplaces.



Besides making strategic investments in various start-ups, Commerce.asia provides strategic advice, hands-on guidance and mentorship for all its investee companies.

Commerce.asia combines the technologies of its investees to provide SMEs, Brands and micro-entrepreneurs with end-to-end omnichannel commerce solutions that integrate the best of technology from various technology enablers.

Chief investment officer of Cradle Group Juliana Jan said Asian consumers’ shopping patterns are changing dramatically.

“It used to be a linear process – from awareness to consideration to purchase. Now, in a connected marketplace, it’s much more complex, with multiple, overlapping touchpoints along the path.

“And in a market, that’s redefined by digital, Asian consumers’ loyalties are shifting away from brands. Instead, they’re seeking solutions at the ‘micro moments’ where decisions are made along their purchase journeys.

“From now on, companies that stand out will be the ones that can provide these solutions – seamlessly and intuitively. And Kumoten does just that. It is a solution that aggregates products from various platforms and wholesalers and integrates products for sale by online resellers. We see huge potential in Kumoten and we are excited to support and be part of their growth.”

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Source: Borneo Post Online







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