MCIS Life aims for new heights with rebranding

PETALING JAYA: MCIS Bhd, now known as MCIS Life, unveiled a new corporate identity today following a rebranding exercise which will see the company repositioning itself among Malaysian consumers.

MCIS Life CEO and managing director Prasheem Seebran said the exercise began in 2014, when South Africa-based Sanlam Group acquired a majority stake, and was completed on Oct 1.

“We intend to take this company to new heights in . We are a very ambitious company and we have plans to grow even further over the next three to five years.

“Our brand-new identity is all about empowering people to be a part of something bigger than themselves and what better way than contributing towards a better environment for everyone,” he told the media at the brand launch today.

The rebranding of the life insurer marks a new era of mutual assistance and protection as the company also unveiled its brand promise of “People Helping People”.

According to Prasheem, MCIS was top among life insurers in Malaysia in 1H19 in terms of new , and going forward, the company will target previously underserved segments.

“There will be expansion over all of Malaysia whether it’s new territories that we enter or whether it’s new markets like the underserved segments in Malaysia, MCIS wants to play its part,” he said.

Looking ahead, Prasheem said the company had set ambitious growth targets but declined to provide details, saying only that the company would maintain a growth target of between 40% and 60%.

“I don’t want to give exact numbers right now, but our targets are very high and ambitious. We want to penetrate areas that Malaysia has not historically penetrated before, such as the B40 segment, and it’s up to us to provide protection to these communities,” he said.

Meanwhile, in conjunction with the rebranding, Prasheem announced MCIS’ corporate social responsibility initiative in which the company pledged to support and nurture, over a period of five years, some 500,000 seedlings consisting of six endemic species of rainforest trees.

“We want to contribute to the rehabilitation and restoration of our natural ecosystem in Malaysia. Our humble efforts will begin with the initial planting of 1,200 trees (of the identified six species) and we will nurture the trees and the seedlings produced by the trees in two separate locations in Selangor,” he said.

Over a period of five years, the initial 1,200 trees are expected to produce new seedlings, which will continue to be planted in identified locations through a smart collaboration with Majlis Perbandaran Sepang.

Energy, Science, Technology, Environment and Climate Change Minister Yeo Bee Yin said MCIS would receive the government’s full support in its initiative.

“The government supports all efforts by corporates, the private sector, NGOs and other agencies to plant trees as well as preserving green lungs and forests. This is in line with the government efforts to keep our 1992 Rio de Janeiro commitment of maintaining our forest cover at least 50%,” she said at the launch.

Source: The Sun Daily

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